A while back I posed the question... "Are you building your business or your brokers?"

I'm always interested to understand how agents assign value to things their brokerage "provides".  Let's take a look…

• Premium IDX Website and CRM $4,000/yr
• E&O Insurance $600/yr
• Yard and Open House signs $600
• Biz Cards $60
• E-Signature Tool (Ex: Docusign) $360/yr
• Fluff $1,000
• Training $0

These numbers are way high and would be more representative of what you could expect if you went out on your own, yet they still total just under $6,500 for a new to the brokerage agent. I guarantee a brokerage isn't paying these amounts, so I'm curious what you feel you are getting for $12k, $16k, $22k or more?

Let's be real... Since when do you put a brokerage above the needs of your own family? Can you honestly tell me that your broker needs $10,000 more than you do?

I owned my own brokerage a few years ago and I couldn't run it for what I pay my current brokerage. Don't get me wrong, I think brokerages are great when run correctly, but the majority are making money off the backs of agents... many of whom are already struggling. Instead, shouldn't a brokerage be in business to build businesses?

At Key, we are the brokerage for business and business owners. We provide all the necessary infrastructure for you to build a successful business on. We start by helping you create a true business plan, action plan and help you create metrics to measure. We encourage you to build a brand, YOUR brand... not ours. We provide real time input and education to situations as you face them and we provide consistent industry updates which allow you to provide ultimate value to your clients.

Maybe all this sounds great, maybe it doesn't... but none of it matters unless you take the steps to inquire and the effort to execute.

Interested in learning more? Give me a call at 317-969-5959.