Common Sense Real Estate
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10
Your home is live... Now What?
Having a strategy while a home is on the market is just as important (or even more so), than getting it there in the first place. Let's face it… as much as we want to make pricing a home some sort of science, it can be anything but that. None of us have a magic looking glass and every home has its own set of strengths and weaknesses. I have seen two of the same model of homes, with similar updates/conditions be listed for sale on the same street where one sells overnight and the other sits for weeks. Both were listed within a couple thousand dollars of each other… why? The reality is that sometimes we just don't know. As crazy as it might sound, it could have literally been because one faced a different direction than the other.
My point is simple... sometimes all we can strive for as an agent is to get a home priced into a reasonable price range. What we do after that is what can make a far greater impact as to whether we get it under contract or not.
We often he...
28
Success or Failure... Is it really the Training?
Many times I am made aware of agents leaving brokerages and when I ask "why", I am given the same reason… "They don't provide the training I need". As such, I feel compelled to ask the following questions…
- Is the training that different vs what you anticipated prior to joining? How so?
- What type of training are you looking for?
- How did you vet the new brokerage you're moving to to insure they DO provide this training?
- How much training did you attend? How much training did you request?
- What kind of accountability did you seek?
Lastly, and this is the big one…Do you really want training or are you mostly looking for an "easy button"? It's unfortunate, but most agents want to be handed a fish rather than learn to fish.
Success in sales is really hard work and Real Estate is sales. Unfortunately, many agents who get into this business don't ha...
27
What Are You Paying For?
A while back I posed the question... "Are you building your business or your brokers?"
I'm always interested to understand how agents assign value to things their brokerage "provides". Let's take a look…
- Premium IDX Website and CRM $4,000/yr
- E&O Insurance $600/yr
- Yard and Open House signs $600
- Biz Cards $60
- E-Signature Tool (Ex: Docusign) $360/yr
- Fluff $1,000
- Training $0
These numbers are way high and would be more representative of what you could expect if you went out on your own, yet they still total just under $6,500 for a new to the brokerage agent. I guarantee a brokerage isn't paying t...
15
Is There Anybody Out There?
2
Company Culture... What is It?
Company culture... What is it?
Is it something that emanates from the top and is "forced" down and throughout an organization?
Is it whatever the prevailing attitude of the majority within an organization say it is?
Does it change based on opinions? What about when "new blood" is introduced into the group?
Do you bring people on knowing they don't fit the current culture, but will positively impact the bottom line, or do you protect the culture and be more selective in who you onboard?
Is culture exclusive or is it possible that many companies can share very similar cultures?
In real estate I hear a lot about "culture". In many cases it's stated almost as if no other brokerage is capable of having it. What's interesting is that most of those same brokerages have NO issue bringing on any agent who has an active license.
You can't have it both ways... Humans are much too diverse, have far too many motivators, treat people way too...
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